Bright

Kitchen

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Case Study


From zero to hero in 3 weeks


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How we added 20K revenue to Restaurant-Café de Beuntjes in Utrecht without prior delivery experience



July 2022 Bright Kitchen

Case study

Restaurant-Café de Beuntjes Utrecht

A Restaurant, Bar & Cafe which offers dine-in services to small and large groups and offers a wine and wellness centre within it's establishment as well

Who?

Bas Rijnen - CEO

and

Jasper Van Leeuwen - COO

Where?

Utrecht

The fourth largest city in the Netherlands, with a population of 345 000

The

Onboarding

Step 1

Together with the operational manager at the location we set out 9 short digital meetings in 3 weeks in which we execute on the onboarding. The meetings cover topics such as getting set up with our suppliers, the trainings of staff and how start and stay successful.

Step 2

Executing on the Planning Document. Bright Kitchen onboards the partner with the suppliers, the delivery platforms and makes sure the Partner has all the tools needed in the kitchen to operate the brand succesfully and all staff has finished the online training course.

Step 3

Going live. Bright Kitchen's onboarding team goes to the partner location on the live date to make sure all the hardware and software is setup and installed. The final trainings are done in person and we make sure every detail is taking care of. Also there is a direct support line via our Franchise Intranet and Restaurant Succes Manager.

Before


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The corner in their kitchen was used to stall things but could easily be made free to fit in our burger brand



After


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De Beuntjesinvested in a new saladiere, workbench, fryer + CIBO oven to have a dedicated corner for our virtual brand: Vegan Burger Brothers.



Training



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Every staff member receives both online and offline training from our restaurant succes manager.



FIrst Burger



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All hardworking staff needs to eat - what better way to start your workday with the best Vegan Burger in Town.



First order



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On the live date we received our first order within 10 minutes of being live, and this result had to be celebrated!



Bright

Kitchen

The Results

Restaurant-Café de Beuntjes Utrecht

In the first two weeks De Beuntjes generated



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Within weeks Bright Kitchen added substantial extra revenue to Restaurant Cafe de Beuntjes' Kitchen



€10.229,19

Revenue excluding VAT

469

Orders

€21,83

Average Order Value

This equals more than 20K per month and almost a 1000 orders in 30 days.


Just with ONE brand

The Average Food Cost of Vegan Burger Brothers

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Bright Kitchen creates all menus from scratch . Always with the online customer and delivery driver in mind. We test and validate different products, packaging, ingredients, preparation techniques and scrutinise everything we do by cold hard data such as reviews, food cost, staff cost and preparation time in seconds.

19%

Bright

Kitchen

A couple of

words from

our partner.

What was your motivation to start working with Vegan Burger Brothers as a franchisee?

Together with the operational manager at the location we set out 9 short digital meetings in 3 weeks in which we execute on the onboarding. The meetings cover topics such as getting set up with our suppliers, the trainings of staff and how start and stay successful.

What was your motivation to start working with Vegan Burger Brothers as a franchisee?

Together with the operational manager at the location we set out 9 short digital meetings in 3 weeks in which we execute on the onboarding. The meetings cover topics such as getting set up with our suppliers, the trainings of staff and how start and stay successful.

Bas Rijnen &

Jasper van Leeuwen

Restaurant-Café de Beuntjes Utrecht

What was your motivation to start working with Vegan Burger Brothers as a franchisee?

Together with the operational manager at the location we set out 9 short digital meetings in 3 weeks in which we execute on the onboarding. The meetings cover topics such as getting set up with our suppliers, the trainings of staff and how start and stay successful.

Kon. Wilhelminaplein 1,

1062 HG Amsterdam

Franchise@brightkitchen.nl

T: 020 809 0077